Born and raised in Brooklyn, Freida Rothman is a second-generation jeweler, a mother of five, and an entrepreneur striving to remind every woman of her inner strength. Taking design inspiration from the city streets around her, Freida’s signature sterling silver and mixed-metal pieces elevate Brooklyn grit – from the New York City skyline to the steel of the Brooklyn Bridge – into effortless elegance for your every day.  Since 2010, she has personally designed each piece of jewelry with the utmost attention to detail and craftsmanship.

Inspired by the legacy of four grandparents – all Holocaust survivors – Freida’s designs honor strength and resiliency through contemporary pieces that reflect her native Brooklyn. She only sees the beauty in this city as it symbolizes a second chance for her family; for Freida, the urban expanse is replete with tradition and heritage. All designs are made to inspire you with every wear.